Hollie Palmer is Director of Marketing at LicenseFortress, where she brings a policy researcher's discipline to how the company explains software licensing. She holds a Master of Public Policy and Administration, and her work starts the same way policy work does: gather the data, understand what the evidence actually supports, and translate it for the audience making the decision. At LicenseFortress, that means turning complex audit findings and licensing analysis into materials IT leaders can act on — grounded in what the data shows, never overstated.