Some SAM providers publicly name their clients for marketing — then claim to protect data privacy. This contradiction creates real risk: vendor retaliation, audit targeting, and broken trust. We expose why this practice is dangerous and what to look for in a partner.
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The Paradox of Trust: Software Asset Management and Data Privacy
Some SAM providers publicly name their clients for marketing — then claim to protect data privacy. This contradiction creates real risk: vendor retaliation, audit targeting, and broken trust. We expose why this practice is dangerous and what to look for in a partner.
Michael Corey
Co-Founder, LicenseFortress
November 2023
5 min read
The bottom line
Some SAM providers publicly name their clients for marketing — then claim to protect data privacy. This contradiction creates real risk: vendor retaliation, audit targeting, and broken trust. We expose why this practice is dangerous and what to look for in a partner.
- LicenseFortress is an independent software licensing advocate — we never sell vendor licenses and take no vendor commissions.
- $2.4B+ in vendor claims defended and $625M+ saved for clients.
- Coverage across Oracle, Microsoft, IBM, SAP, VMware by Broadcom, and Adobe.
- Licensing experts working alongside software contract attorneys.
From our case files
How we handle client data in practice — every published result is anonymized:
Strategic Oracle Audit Resolution Helps SaaS Provider Contain Risk and Save $3.7 Million
Discover how a leading SaaS provider saved $3.7M by optimizing compliance and security and joined the ArxPlatform for ongoing support.
Read the case studyHow a Leisure Services Provider Avoided a $10 Million Compliance Pitfall as an ArxProtect Customer
ArxProtect caught unlicensed Oracle AWR/Diagnostics Pack usage—avoiding a $10M claim with 49.9K% ROI on $20K/year.
Read the case studyAbout the author
Michael Corey
Co-Founder, LicenseFortress
Michael writes on vendor strategy, audit behavior and the business realities of enterprise software agreements.
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