Data management and integration demands continue to increase as organizations are faced with more data flowing in from a greater variety of sources than ever before. At the same time, there is the need to extract business value, protect, and offer wider access to that data for more users. Today, being data-driven is the goal of all companies, whether long-established or born-digital.
The Experian “2020 Global data management research” report found that nearly everyone understands the importance of data related to customer insight, business operations, and digital transformation. Being data-driven is perceived to enable improved customer experience, identified by 50% of respondents, better insight for decision making (45%), and allow more innovation (44%).
